Best beauty salon in centre of Berlin

With the proliferation of beauty brands it has become harder to choose the best products for ourselves. It’s not about too many – it’s about too many brands we can’t tell apart,” said Wendy Liebmann, chief executive of WSL Retail Strategy, a consulting firm.

Discovering the "best"

Instead of the manic rate at which brands drop new products - companies should spend time developing fewer, better products. A “less is more” approach to product dovetails with the adoption of more conscious consumption. We notice a “buy less, buy better” mentality taking hold, where consumers are reducing their beauty regimens to “original, functional, results-driven” products only instead of copycat white label products with fancy marketing.